Home BEAUTY FACE Bobbi Brown Launches #AllDaySmile Campaign with Global It Girls: Olivia Palermo, Patricia...

Bobbi Brown Launches #AllDaySmile Campaign with Global It Girls: Olivia Palermo, Patricia Bright, and Pony

Our favorite Girl Crushes adventure around NYC to test the staying power of the brand's new Skin Long-Wear Weightless Foundation SPF 15

Olivia Palermo, Global Style Icon (PRNewsfoto/Bobbi Brown Cosmetics)

Kicking off the global #AllDaySmile campaign, Bobbi Brown pays homage to its hometown—New York City—with international girl crushes Olivia Palermo, Patricia Bright, and Pony, documenting their adventures in the Big Apple and capturing what makes them smile. Each of the style and beauty stars offers a mini-guide to their go-to spots while giving the brand’s newest innovation, Skin Long-Wear Weightless Foundation SPF 15—an ultra-lightweight formula with a multidimensional matte, full-coverage finish—a real-life road test. The result? All day wear, all day smiles.

New York City-based international style icon Olivia Palermo gives a tour of her Brooklyn neighborhood and shows off her signature look starting with Skin Long-Wear Weightless Foundation SPF 15 in Natural. “It’s the foundation (no pun intended) for building your look for the day,” says Palermo. From cookies at her favorite Brooklyn bakery One Girl Cookie to combing the shelves at Powerhouse Books for a new read to an end-of-the-day cocktail at hot spot Cecconi’s, Olivia remains flawless—no touch-ups necessary.

Touching down in NYC for a day, reigning British beauty vlogger Patricia Bright packs her itinerary with stops at all her favorite places. Waking up at the trendy The Williamsburg Hotel, Patricia begins her day by applying Skin Long-Wear Weightless Foundation SPF 15 in Almond to ensure her makeup remains fresh for the long day ahead. “It complements my skin effortlessly without drying it out in the process,” says Bright. Between swinging by Sauvage for a fun brunch with friends and taking in the glittering skyline views while sipping cocktails at Celestine, the social star keeps her #nofilter look going with her favorite new foundation.

Jet-setting Korean beauty blogger and makeup artist Pony checks off all her must-see NYC spots while wearing her Bobbi Brown must-haves. As she peruses her favorite artists’ works at The Whitney Museum, shopping at Jeffrey and grabs a bite at restaurant-of-the-moment Old Rose, Pony stays fresh-faced with Skin Long-Wear Weightless Foundation in Ivory. “It makes my skin look even—controlling shine in oily spots and giving my skin moisture where it is dry—and matte, never flat,” says Pony.

Bobbi Brown Skin Long-Wear Weightless Foundation SPF15 is a skin-loving formula that glides on seamlessly for natural, multi-dimensional matte coverage that’s breathable and weightless. Created with a high speed cold fusion process, this ultrafine, silky emulsion combines perfect, full coverage with a comfortable, second-skin feel and just-applied finish that lasts. True-to-skin pigments blend perfectly into skin, delivering a full yet natural coverage that stays smooth, crease-free, and color-true all day in 30 shades perfectly calibrated by Bobbi Brown makeup artists.


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